WCFN is a not-for-profit, member driven organization that works collaboratively with our members and strategic partners. We share information, provide resources and help create educational and business opportunities for the functional food, nutraceutical and natural health product sector. Our mission is to engage industry leaders, members and key stakeholders to help foster the growth and development of an innovative functional food, nutraceuticals and natural health product industry in Canada. Our vision is to ensure a sustainable agricultural value chain, from growers to manufacturers/distributors, including academia/ researchers as well other key stakeholders and support organizations.

Mission

To engage industry leaders, members and key stakeholders to help foster the growth and development of an innovative functional food, nutraceutical and natural health product (FFNHP) industry in Canada.

 

 

Vision

Ensure a sustainable agricultural value chain, from growers to manufacturers/distributors, including academia/researchers as well other key stakeholders and support organizations.

 

 

Goals

• Act  as a forum and unified voice for the Canadian FFNHP industry by facilitating innovative opportunities for continued industry expansion;
• Create a competitive business advantage by providing opportunity and access to informative resources, renowned expertise and strategic partners;
• Foster increased industry growth through targeted networking opportunities, in addition to key programs and services that showcase member research & development capabilities and Canadian products to domestic and international markets.
• Represent the Canadian FFNHP industry to relevant agencies regarding evolving governmental regulatory frameworks;
• Showcase Canadian industry innovation and expertise through our WCFN Excellence Awards, annual conference, seminars and workshops, website and bi-weekly newsletter
  

Initiatives

• Business Development

WCFN's mandate is to promote the products, services and capabilities of not only Western Canada but the FFNHP industry nationwide and. We work to facilitate networking and partnering opportunities to help our member companies grow. This is accomplished in partnership with industry associations, organizations and relevant stakeholders through several activities such as: trade missions, tradeshows, industry directories, business referrals and targeted seminars to address industry concerns and needs.

 

• Education & Transfer of Knowledge

The WCFN prides itself in having established a critical mass of expertise around scientific, regulatory and marketing issues in the FFNHP sector. Numerous continuing education opportunities drawing on the knowledge of our ever-expanding database of regional, national and international experts are available through our focused conferences, seminars, and interactive workshops.